Include a call to action as well (WISHLIST NOW) but make sure not to shove too many titles into your end card. In this case, your end card should obviously contain the two most crucial pieces of information: the name of your game and the release date. Game marketing experts seem to agree that gaming media seems the most interested in news concerning release date, so when it comes to press, this occasion is even more important than your actual launch day. Using your trailer to accompany your press release with your launch date is probably one of the best uses of your trailer. Announcing the release date of your game.In this case, you might want to keep your launch date for a later occasion, and go with a vague ‘COMING SOON’/’WISHLIST NOW’ in your end card. Announcing the existence of your game.In an ideal world, we would all have the time and the money to create three different trailers for three key occasions: Decide what you want to achieve, which can depend on a lot of things. This one is very important! Settle on one key message you want to convey. Your friends will probably be very critical (the honest ones at least), while your mom will probably say something like ”Oh that’s yeah very nice, sweety.” 7. Be prepared to receive negative or non-usable feedback too. ![]() You might get some feedback that makes you want to rethink some things or reorder some scenes. Us indie developers may have to rely on our trusted relatives and friend circle for this, but still, it’s always best to get some outside opinion from people that haven’t been involved in the creation process in any way. How interesting was the trailer? Did they want to keep watching? Did they understand the story? Big production houses do this too, only they can afford to test their trailers with focus groups. Show this to your team but also to your family and friends who have never played your game and ask them what they think. Make a mock-up/first draft that you can test. Here’s a couple of shots from the storyboard I’ve made as an example (note: the yellow thing is a robot puppy from our game, not a deer suffering from jaundice).Ħ. Make sure to show something very eye-catching that peaks interest as early as possible in the video! Keep in mind: you don’t have to be an artist to draw a storyboard. You have 2-3 seconds to hook the audience before they lose interest and scurry to another YouTube video. You may want to check out the videos of trailer-wizard Derek Lieu who has great advice on this! The first shots are crucial. Even if you’re only making a gameplay trailer without a plotline you should have a story arc that draws viewers in and makes them keep watching your trailer. This is very important as you will have to fit your scenes to be in sync with the music for the best possible result. Go through your list and try to imagine how each of your items would look while that song is playing. ![]() These are the things about your game that attract players and set your game apart from other games. These should also include your game’s hooks and USPs (Unique Selling Points). Make a list of the coolest looking things you want to show off in your game.
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